Privacy Policy

Last Updated: October 8, 2026

At Joyfuocean, operated by Basil Hearth LLC, we recognize the importance of protecting your personal information and maintaining transparency about how it is handled. This Privacy Notice explains how we collect, use, disclose, and safeguard information when you visit our online store, browse our decorative charm collections, including Dreamy Night, Soft & Cozy, and Little Magic, or make purchases through our website.

1. Information We Collect

To support our online shopping services and provide a convenient customer experience, we may collect the following categories of information:

  • Personal Information You Provide: When you place an order, register an account, or contact our support team, we may collect your name, shipping and billing addresses, email address, telephone number, and other information necessary to fulfill your request.
  • Payment Information: Payments are handled through third-party payment service providers. We do not intentionally store complete credit card numbers or card security codes (CVV) on our own systems.
  • Automatically Collected Data: When you interact with our website, certain technical information may be collected automatically, such as your IP address, browser settings, device type, pages visited, and general browsing activity.

2. Purposes of Information Use

Joyfuocean uses collected information to maintain store operations, improve our services, and support customer transactions. These purposes include:

  • Order Processing: To confirm purchases, coordinate payments, prepare decorative charm orders, arrange shipping, and provide relevant delivery notifications.
  • Store Improvements: To evaluate website performance, understand customer preferences, and enhance the browsing experience across our product collections.
  • Customer Communications: To provide purchase confirmations, shipment updates, customer assistance, and promotional messages when permitted by law or based on your preferences.
  • Fraud Prevention: To identify potentially unauthorized transactions, protect customer accounts, and maintain the security of our online services.

3. Protecting Your Personal Information

We seek to maintain appropriate technical and organizational safeguards to reduce the risk of unauthorized access, misuse, or disclosure of personal data.

  • Secure Data Transmission: Our website uses applicable encryption technologies, such as SSL/TLS, to help protect information transmitted between customers and our online services.
  • Limited Information Access: Customer information is made available only to authorized personnel and service partners who require access for legitimate operational purposes.
  • Payment Security: Financial transactions are managed through independent payment processors responsible for maintaining relevant security measures, including PCI-DSS compliance where applicable.

Although we take reasonable precautions to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.

4. Third-Party Services & Advertising Partners

Joyfuocean does not directly sell customer personal information in exchange for monetary payment. However, certain information may be disclosed to external service providers and technology partners to support order fulfillment, website functionality, analytics, and advertising activities.

Depending on the services integrated into our website, these partners may include:

  • Analytics and Advertising Providers: We may use external tools to analyze website visits, evaluate promotional campaigns, and deliver advertising that may be relevant to customer interests.
  • AppLovin: May support digital advertising, campaign tracking, and marketing performance measurement.
  • Meta Platforms: May be used for social media advertising, audience insights, and measuring interactions with promotional content.
  • Google Services: May support website analytics, search-related services, advertising performance, and digital marketing activities.

These third-party providers may process information under their own privacy notices and applicable contractual arrangements. Certain advertising-related disclosures may constitute a "sale" or "sharing" of personal information under applicable privacy laws, even when no money is exchanged.

5. Cookies & Similar Technologies

Our website may use cookies, pixels, and other tracking tools to improve functionality and understand how customers interact with our store.

These technologies may help us:

  • Maintain shopping cart contents and remember selected website preferences.
  • Analyze visitor traffic, website navigation, and overall store performance.
  • Measure advertising effectiveness and support relevant promotional content.

Cookie Preferences: You can generally adjust your browser settings to block or delete cookies. Where required by applicable law, additional choices regarding non-essential tracking technologies may be provided. Please note that disabling certain cookies could affect the availability or performance of some shopping features.

6. Children's Privacy

Joyfuocean's online store is not designed for or directed toward children under the age of 13. We do not knowingly collect personal information directly from children under 13 without any legally required parental authorization.

If we discover that personal information has been collected from a child in violation of applicable children's privacy requirements, we will take appropriate measures to remove or otherwise handle that information in accordance with relevant laws.

7. California Online Privacy Protection Act (CalOPPA)

We aim to provide clear and accessible information about our website's privacy practices, consistent with applicable online privacy disclosure requirements.

  • Visitors may explore our decorative charm collections without registering a customer account.
  • This Privacy Notice is intended to remain accessible through an appropriate link on our website.
  • Privacy preferences and browser-based signals will be handled in accordance with applicable legal obligations and the technical capabilities of our website.

We may revise this notice when our information practices, website functions, or applicable privacy requirements change.

8. Privacy Rights Under the GDPR

Individuals located in the European Economic Area (EEA) and other jurisdictions with comparable data protection laws may have specific rights regarding their personal information, where those laws apply.

Depending on applicable requirements and circumstances, these rights may include:

  • Requesting access to personal information we maintain about you.
  • Requesting corrections to inaccurate or incomplete personal data.
  • Requesting deletion of personal information under qualifying circumstances.
  • Requesting restrictions on certain processing activities or objecting to particular uses of your information.
  • Requesting data portability or withdrawing consent where legally applicable.

Where the GDPR applies, personal information must be processed on an appropriate lawful basis, such as fulfilling a contract, complying with legal obligations, pursuing legitimate interests, or obtaining consent where required.

To submit a privacy-related request, please contact support@joyfuocean.com. We will review and respond to requests according to applicable legal requirements.

9. California Privacy Rights (CCPA/CPRA)

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), when these laws apply to our business practices.

These rights may include:

  • Right to Know: Request details about the personal information collected, used, or disclosed by our business.
  • Right to Delete or Correct: Request deletion of eligible personal information or correction of inaccurate records, subject to applicable exceptions.
  • Right to Opt Out: Request that qualifying sales or sharing of personal information for cross-context behavioral advertising be stopped.
  • Right to Non-Discrimination: Exercise applicable privacy rights without receiving unlawful discriminatory treatment.

Although Joyfuocean does not exchange personal information directly for monetary compensation, some advertising or analytics activities may fall within the legal definitions of selling or sharing information.

Where required, we will provide appropriate opt-out methods and recognize applicable browser-based privacy signals, including Global Privacy Control (GPC).

California residents may submit privacy inquiries or requests by contacting support@joyfuocean.com.

10. Data Security Incidents

We take reasonable steps to maintain the security of customer information. If a data security incident occurs, we will evaluate the situation and implement appropriate measures to address potential risks.

  • Individuals affected by a qualifying security breach will be notified when required under applicable laws.
  • Additional notifications to relevant authorities or public communications may be provided when legally necessary or otherwise appropriate.

Our response procedures are intended to support timely investigation, appropriate corrective measures, and compliance with relevant data protection obligations.

11. Marketing Emails & Communication Preferences

Joyfuocean respects customer communication preferences and seeks to follow applicable email marketing and anti-spam requirements.

  • Promotional communications are intended to use accurate sender information and clear, non-misleading subject lines.
  • Marketing emails will include an accessible unsubscribe option where required.
  • Requests to stop receiving promotional emails will be processed within applicable legal timeframes.

Please note that unsubscribing from marketing messages does not prevent us from sending essential service-related communications, such as order confirmations, payment updates, or shipping notifications.

12. Contact Information

If you have questions about this Privacy Notice, how your information is processed, or how to exercise your privacy rights, please contact us through the following official channels:

  • Brand Name: Joyfuocean
  • Operating Company: Basil Hearth LLC
  • Registered Business Address: 21230 MARTIN ST 
    CARSON CA CARSON
    US
  • Customer Support Email: support@joyfuocean.com
  • Contact Telephone: +1 (559) 960-4245